Search Engine Optimization (SEO) is a marketing discipline. It is fully focused on increasing visibility in non-paid or organic search engine results. All, you need is to appear on the first page of Google search.
SEO has various aspects. That would range from text present on the page to methods other sites link to your florist website. Well on certain occasions, SEO is just a matter of ensuring that your website is structured. It would be in a way that search engines understand.
Of course, it is good to be search engine friendly. But good SEO won’t be achievable like that. You must make your website better for people too. This is what Google logic is about. And that is what most SEO experts feel.
Online search is going to be the necessary element of your marketing mix. While social media provides headlines, search engines do more. They bring in visitors to your website.
Do you know organic search brings around 51% of traffic? Social searches bring around 5% only. So, it is time to rethink your marketing tactics. Keep in mind that social media sites are not the major navigation method for various users. But they would bring in less traffic compared to search engines.
Frankly, search engines provide results based on the intent. Well, just think of it like a person looking for a wedding florist in Australia. He or she won’t be able to find you.
Why? Well, your website is invisible to search engines. So, you miss out on various potential customers. Just think of search engines as answering machines.
As soon as a person types in words into the search box, the question would be examined. Here the typed words would be matched with the ones present in the database. The database would be billions of documents. And two actions would be done here.
One would be to return results that are relevant or useful to the searcher’s query. Another one would be to rank them as per the website’s reliability. Here it is both reliability and relevance that the SEO process must influence.
Relevance and popularity are assigned through mathematical algorithms. The inputs of these algorithms change.
As a florist for a wedding in Australia, you would be having a tough time doing business. There is an excessive competition that can pull you down. But with the best SEO strategies, you can overcome them.